A/B testing with BayesAB

Assume we have an A/B testing data set here. It is about the conversion rate of the same landing page related to two posts on Facebook with different head pics. Let us take a look at a quick F-test example. The test said that this is no significantly difference. We launched a power test here… Continue reading A/B testing with BayesAB

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Digital Marketing Application Method of Machine Learning and Data Mining, with RFM Model

No matter it is a classifier or a regression model, we apply the data mining and machine learning methods to achieve a target. To be more straightforward, we need to solve a problem. Especially in Digital Marketing (or “traditional marketing with data analytics approach”) when we focus on models of AARRR, PRAPA or ARM, in… Continue reading Digital Marketing Application Method of Machine Learning and Data Mining, with RFM Model