Four truths of the story teller&Four principles for Chart Visualization

Four principles are by no means exhaustive:

•Simpler is better.

•More is better.

•Different is better.

•Creativity is better.

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For truths of the story teller:

it must be true to the teller, embodying his or her deepest values and conveying them with candor;

true to the audience, delivering on the promise that it will be worth people’s time by acknowledging listeners’ needs and involving them in the narrative;

true to the moment, appropriately matching the context–whether it’s an address to 2,000 customers or a chat with a colleague over drinks–yet flexible enough to allow for improvisation;

and true to the mission, conveying the teller’s passion for the worthy endeavor that the story illustrates and enlisting support for it. In this article,

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